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The logo tells the story. The root of all financial success is education, and our job is to help plant the seeds of knowledge to make your finances grow – help you achieve your financial goals. Financial literacy is not taught in schools. Instead, you learn financial literacy out in the real world and some of the time, by making mistakes. If we, at Root Mortgage, can educate our clients on the principles of finances (i.e., how credit works, personal budgeting, debt management, different strategies, etc.) we can help them reap the benefits of the seeds they have sown (homeownership and financial freedom).